At Advent Global Sevices, we create exceptionally engineered brand experiences that are a perfect match for the real people (and real moments) they’re made for.
We do that by combining human-centered design with the scale & accuracy of real-time analytics, AI, cognitive technology and automation.
They are simple, frictionless and delightful. But, look closer, listen deeper. That’s how you’ll spot the data, analytics, AI, emerging tech, automations, redesigned processes, and clever people that lie behind your own favorite brand experiences.
Automation exists to substitute work undertaken by humans with work done by machines, with the aim of increasing the quality and quantity of output at a reduced cost.
A job is a collection of tasks, and even under the most aggressive scenarios, it is unlikely that machines will substitute for all tasks in any one occupation.
Workplace activity that isn’t taken over by automation is complemented by it—making the remaining human tasks more valuable.
If a machine can do a task currently done by humans, it will do it with greater precision, speed, and at a lower cost—but there are limitations to such substitution.
The concept of automation, and the use of task-based models to analyze it, leads to some general rules that seem to govern the interaction of machines and workers. Here are six basic tendencies in the workings of automation and its interplay with human labour that help in assessment:
Automation-driven cost and quality improvements can increase demand to a degree that offsets any would-be job losses.
When machines handle routine, time-consuming activities, human capacity is freed-up to create new products and new tasks.
There are many reasons why technological adoption falls short of potential, so it is a mistake to equate technological potential with likely projected outcomes.